Direktna Banka

The origins of the banks date back to 1871 when it was founded in Kingdom of Serbia as "Kragujevačka okružna štedionica".

Following World War II and establishment of Federal People's Republic of Yugoslavia, it re-established operation as "Komunalna banka" in 1955.

In February 2016, Serbian businessmen Andrej Jovanović and Bojan Milovanović (former owners and founders of Serbian potato chip food company Marbo Product) bought the KBM Banka from the Slovenian Nova KBM d.d.

[5] After this acquisition, Direktna Banka had around 400 employees and total assets worth around 200 million euros.

[7] In July 2021, the Greek Eurobank a.d. and Direktna Banka agreed to merge units on Serbian market by the end of 2021; when complete, the Eurobank would control 70% of shares, while the owners of Direktna Banka would control the remaining 30% of shares of new bank unit.