Dirk van de Put (born 14 May 1960)[1] is a Belgian businessman, and the chairman and chief executive officer (CEO) of Mondelez International.
[4] He was hired by Mondelez with a reputation for driving growth in traditional packaged food brands.
While Mondelez grew 1.5% in 2016 and 0.9% in 2017, Van de Put is promising organic revenue growth of 3% per year and is working to achieve this by increasing advertising spend and giving more responsibility to local marketing managers.
[1] In November 2023, International Rights Advocates filed a class-complaint against Mondelez International and Van de Put, alleging that as CEO:[7] rather than honor the pledge that they made [to phase out by 2005 their use of the Worst Forms of Child Labor as defined by ILO Convention No.
], defendants and all of the other major chocolate companies, have done little to address the ongoing and pervasive use of child workers performing the worst forms of child labor on their sourcing plantations and have focused on misleading the public by falsely claiming their “rehabilitation” programs offer meaningful assistance to children found working on their plantations.As CEO of Mondelez International, Van de Put has defended the continued operation of the company in Russia during the Russo-Ukrainian War.