Dirt Devil is a brand name originally introduced (or debuted) in 1981 by the Royal Appliance Manufacturing Co, an American vacuum cleaner and floor care company.

[2] In 1984 Royal introduced the Dirt Devil Hand Vac, to compete as a lower-cost, mass-market alternative to the existing Royal Prince line of all-metal hand vacuums, as well to compete with the Black & Decker DustBuster.

Their sub-division TTI Floor Care now also owns Hoover (North America), Oreck, and Vax.

[5] Dirt Devil products, adapted for UK mains voltage (240v AC), can still be found in limited quantities in some online marketplaces, and second-hand shops, but the Dirt Devil UK website currently (April 2024) offers no actual products for sale, no office telephone number, and displays an address now occupied by an unrelated company (Screwfix Ltd).

[7] Pulse Home Products Ltd entered the voluntary liquidation process on 1 August 2023, and is scheduled for dissolution on 2 June 2024.