It was released in Europe as the first single from Last Night, and well as the United Kingdom as a remix version by Freemasons.
[2] The video follows the story of a baby chick who at a young age escapes from a chicken farm, witnessing the slaughtering of his friends and kin.
The video then shows ten years later (acclimated at the late 1970s) when the chicken has grown up and is out for vengeance for the killing of his friends.
Dressed as a pimp, the chicken enters into an "MFC" fast food restaurant (a reference to KFC) and seeks out the owner of the franchise (played by Moby), a man dressed in white with a beard and cowboy hat (a clear reference to KFC's Colonel Sanders).
Secondly, in the scene where the chicken finally kills the Colonel, his death is indicated by the blood splattering over the MFC's poster in the uncensored version.