It was released theatrically by Greenwich Entertainment and on digital platforms on May 28, 2021, the same day as Moby's album Reprise.
It was subsequently determined that the documentary would be a therapeutic, psychological portrait and biography of Moby's entire life, career, and animal rights activism.
[7] Moby and Bralver set themselves two rules when making the film, which were to produce something honest and that was idiosyncratic and unlike other music documentaries they had seen.
Bralver has cited his main influences on the creative direction of the film to be "the music videos of Spike Jonze and Michel Gondry and Julian Schnabel's The Diving Bell and the Butterfly".
[7][6] The documentary includes footage filmed with an Alexa Classic, Red Epic, an 8K drone, Canon C100 & 5D cameras, and from a mobile phone.