The mobile device and the network negotiate phases in which data transfer occurs.
During other times the device turns its receiver off and enters a low power state.
This is usually a function designed into the protocol that allows this to happen - most notably how the transmission is structured - for example in slots with headers containing address details so that devices can listen to these headers in each slot to decide whether the transmission is relevant to them or not.
Other techniques include polling, whereby the device is placed into standby for a given amount of time and then a beacon is sent by the access point or base station periodically which indicates if there is any waiting data for it.
This is used in 802.11 wireless networks when compatible access cards and access points negotiate a power saving mode arrangement.