The company was purchased by Avon Products in 1997 and became a wholly owned subsidiary of Eos International in 2001.
[2][3][4] Discovery Toys was founded as a multi-level marketing company in 1978 by Lane Nemeth,[5] a former daycare director, with a $5,000 family loan.
[1][6] Lane, a mother from the San Francisco bay area, started the company when she was unable to find educational toys for her own children.
[7] According to Nemeth, the company had 2,500 sales "consultants" in 1982 and had reached $4.6 million in revenue the previous year.
Discovery Toys was acquired by and became a wholly owned subsidiary of Eos International, Inc. in July 2001.