[1] In the 1940s, with the emergence of Panart, the Cuban music industry began a shift that peaked in the late 1950s with the appearance of numerous independent record labels such as Puchito, Kubaney and Maype.
[3][4] The establishment of Discuba was part of larger strategy to strengthen RCA Victor's position in the Latin American market, which included multiple manufacturing deals in Venezuela, Puerto Rico, Colombia, Ecuador, Jamaica, and Trinidad.
[4] On May 29, 1961, Discuba was forced to relocate to the United States following the nationalization of the Cuban record industry by Fidel Castro's government and the transfer of its assets to the Imprenta Nacional de Cuba (INC).
[7] From its inception, Discuba's roster featured several high-profile Cuban acts, such as Beny Moré, Pacho Alonso, Orquesta Aragón and Felipe Dulzaide's group.
[6] Moré came into the label already as an "RCA-exclusive artist", and continued his previous success obtaining a Golden Record for his guaracha "Se te cayó el tabacó" in 1961.