It was created in 2009 by Campus Direct and Recognition Media, the operator and owner of the Webby Awards.

Ten $2,000 merit-based college scholarships are given out every school year.

[2] U.S. high school students in 9th through 12th grades are eligible to win the award.

[4] The 10 attributes are arts, athletics, academics, faith, government, green, community service, technology, work, and other.

[5] Nominations are judged on their three attributes by current or former teachers, guidance counselors or school administrators.