In 2002, Disney Channel launched two new programs: Quasi Gol and L'ora della magia.

Even programs secondary to Live Zone were replaced by newer ones like Tok, Eta Beta, and Skatenati.

Prime Time got a refresh in September 2005, with a new logo, new computer-generated graphics, and Arrigoni being the voice-over host who presented the programs.

In 2005, Disney Channel launched a new series called Quelli dell'intervallo, which led to the similar versions in the UK, US, Australia and other countries under the title As the Bell Rings.

In January 2007, Prime Time changed its logo once again, and Patrizio Prata became its new voice-over host, although the set design and cartoons remained the same.

On the same day, sister channel Toon Disney, which was the last one under this brand, ceased broadcasting along with its timeshift.

It was the time-shift version, launched on 24 December 2004, which re-aired the Disney Channel programs an hour later.

It was the time-shift version of the Disney Channel, launched on October 1, 2011, which re-aired the programs two hours later.