[3] Vice president of Disney Channels Worldwide, Jennilee Cummings, explained how the idea was conceived in an effort to search for a writers in a non-traditional way, stating, "Storytellers is a way to tap into some new voices and hopefully the end result will be programming that feels really fresh.
[4][6] The program was run by Marc Warren, a multiple Emmy-nominated writer and producer, who had previously worked on Full House and Disney Channel series such as Even Stevens, That’s So Raven and Jonas.
These included a writing team of Lacey Dyer and Julia Layton (Days of Our Lives), duo Kyle Stegina and Josh Lehrman, a partnership of Paul Jafee and Sophie Pustil, and soloist Sara Saedi.
[9] The series stars Olivia Rodrigo and Madison Hu as Paige and Frankie respectively, two friends who create comedic music videos for their online channel called "Bizaardvark".
[14] A second team from the inaugural group of writers; Dyer and Layton, joined the writing staff of Disney Channel’s Bunk'd in its first season.
[3] The five participants were announced in February 2016 as Farhan Arshad (Dr. Ken, The McCarthys), Han-Yee Ling (Tangled: Before Ever After), Rachel McNevin (Austin & Ally), and the duo of Hunter Cope and Adam Aseraf (Sanjay and Craig).