A display stand is a free-standing physical fitting in a shop on which products are arranged.
From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities.
In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions.
Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation.
Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.