disseminare "scattering seeds"), in the field of communication, is to broadcast a message to the public without direct feedback from the audience.
[2] Dissemination of research findings is becoming more important for scientists, since journals start to encourage them to invest extra effort in reaching wider audiences.
The metaphor of dissemination points to the contingency of all words and deeds, their uncertain consequences, and their governance by probabilities rather than certainties.
Furthermore, John Durham Peters explains that "broadcasting information to an open ended destination is a feature of all speech.
Thus, the funds invested in research flows back to society in terms of knowledge as the publications have to be openly accessible according to the grant agreement.