Presented by comedian Jimmy Carr, the show involved contestants answering questions while being distracted in various bizarre, painful and humiliating ways.
Examples include losing contestants, nudists, creepy carny guys, tattoo/piercing experts, wrestlers, midgets, Roller Derby girls, professional athletes, paintball players, and a large bouncer-type male nicknamed "Tiny".
Occasionally, a number of female assistants helped with some of the distractions; depending on the stunt being played, they could be referred to as "Jimmy's interns", "farmer girls", "schoolgirls" or "ammo ladies."
Before the first round, they learn about each other's embarrassing moments, unique hobbies, strange talents, or previous unflattering occupations through questions asked by Carr.
If the prize is a car, each missed question results in a part of it being damaged by an audience member or one of the losing contestants (smashing the windscreen, dumping paint on the seats, etc.).