In 2012, Hackett graduated with a degree in business and management from the University of Sussex and immediately registered Ditch the Label as a legal entity and began to develop the organisation.

In 2016, Ditch the Label launched the fifth Annual Bullying Survey in the House of Commons of the United Kingdom.

[5] In conjunction with the company Brandwatch, Ditch the Label explored misogynistic behaviour and ideas of masculinity on Twitter by analyzing 19 million tweets over a four-year period.

[6] The report was supported by British politician Caroline Lucas and subsequently presented at a parliamentary reception in the House of Commons of the United Kingdom in October 2016.

[7] The research[8] analysed 10 million posts on the topic of transgender identity across the UK and the US over a period of three-and-a-half years.