With the most local editions in Gujarat,[citation needed] it is published from Ahmedabad, Vadodara, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).

[3] The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements.

To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers.

[3] The group's pre-launch door-to-door twin-contact launch program has been recognized as an orbit shifting innovation.

[citation needed] It has won Business Process Innovation award by Marico Foundation,[citation needed] and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.