[4] The accompanying music video for "Şımarık" is directed by Emmanuel Saada[5] and shot in Marseille, France, in a neighborhood called "Le panier",[6] with narrow streets and cobbled roads.

Several women on the streets sees him and starts chasing him to try to kiss him, but he tries to avoid them by first changing direction and then later by walking faster.

More and more women begin to chase him as the song proceeds, but Tarkan eventually starts running in order to avoid them.

A big group of women then run after him and as the song finishes, Tarkan takes cover in a street corner.

The English version was credited to by Juliette Jaimes, Sezen Aksu, Tarkan, and Steve Welton-Jaimes.

The video (directed by Hype Williams) shows Soleil dancing on the sand, while scenes go back and forth from birds eye views of landscape around the beach.

The video opens with a close-up of Valance's lips, painted with a burnished red gloss, as she mimes a kiss at the viewer.

Lightbulbs flash and pulse on a black background, gradually illuminating Valance's apparently-naked figure, save for two bars of light across her chest and hips.

As Valance begins to sing, the view returns to the opening close-up scene, before cutting to show her sat within and surrounded by a black velvet structure.

During the chorus, the scene shifts to show Valance with six male backing dancers on a black and gold backdrop.

"Şımarık" and sound effects of Tarkan's kiss sounds was used in several Chilean television programs, including: Calle 7, Yingo, En portada, Buenos Días a Todos, Muy buenos días, Mucho gusto, Gente como tú, La mañana de Chilevisión, and others.

It was also used as the intro music for an Israeli TV current affairs news show named London et Kirschenbaum.