Co-written by Dixon herself, Ray Hedges and Nigel Butler and produced by Hedges and Butler, the song was written and released as a promotional single to complement advertising by weight loss company Weight Watchers.

Dixon features alongside over 180 "success stories" of the Weight Watchers programme in the video.

Despite critics noting comparisons between the song and Jessie J's "Price Tag" (2011), it reached number 53 on the UK Singles Chart the week following its release.

Dixon has stated via Twitter that she "wrote the song for the advert [...] to empower people 2 [sic] feel good in their own skin.

The advert for Weight Watchers New Year campaign, which featured the song, was used as the official video.