Chris Ballard, Bert Elliott, Alex James, Count Justice, Harry Sommerdahl, and Arno Spires were consulted to work with her.

The album earned generally mixed to positive reviews from music critics who called it a smorgasbord of modern EDM and pop production.

"[9] Christopher Bohlsen from Renowned for Sound wrote that the album is "seemingly designed to be a comeback record, a smorgasbord of modern EDM and R&B production."

Bohlsen cinclued that "ultimately, Do It For Love is a good R&B record, if not a great one, and whilst it has some very catchy and inventive songs, it also has a fair bit of filler in the second half, a trend that seems to have largely recessed in recent years.

She’s got a familiar, comfortable UK pop sound, the sort of album Louise would probably make these days [...] Dixon certainly does way better than anyone ever expected.