The La Femme option was specifically designed for women,[1] and was available on 1955 and 1956 Dodge Custom Royal Lancer models.

Named Le Comte, and La Comtesse, each was built from a Chrysler Newport hardtop body and was given a clear plastic roof over the entire passenger compartment.

While the Le Comte was designed using masculine colors, the La Comtesse was painted "Dusty Rose" and "Pigeon Grey" in order to convey femininity.

Each purse was outfitted with a coordinated set of accessories inside, which included a face-powder compact, lipstick case, cigarette case, comb, cigarette lighter, and change purse, all made of either faux-tortoiseshell plastic and gold-tone metal, or pink calfskin and gold-tone metal, and all were designed and made by Evans Case Company of North Attleboro, MA, a maker of men and women's fine keepsakes and jewelry.

[5] On the back of the driver's seat was a compartment that contained a raincoat, rain bonnet, and umbrella,[6] all made from a vinyl patterned to match the rosebud interior fabric.

The seat coverings were made of a heavy white cloth with random, organic-seeming patterns of short lavender and purple loops, in a manner similar to loop-pile carpeting.

"[8][9] Other trim-special models such as the Chrysler 300 letter series, Plymouth Fury, and DeSoto Adventurer were widely promoted.