Robert Williams (11 September 1979 — 2 March 2009) and Jason Tavaria, while still at Liverpool University, used their credit cards & student loans to set up a company that would sell musical equipment by mail order and over the internet.

[1] A memorial fund has been established[5] with the Prince's Trust with the aim of helping inspire others follow Rob's business success following a fatal accident[4] while on holiday – with associates including Michelle Dewberry – snowboarding at Verbier.

Jason was found alive via GPS tracking, but Rob was dead by 11pm.

The news broke of the plight of the missing adventurers on the Swiss Alps via mobile telephone updates to microblog networking service Twitter.

[6] The celebration of Mr Williams's life was marked by his funeral and a reception at St Albans Cathedral and Sopwell House respectively on 19 March.