The society was founded on March 5, 2001, by Dr. Mantha Rama Murty and Dr. Mangathayi, who had previously launched several nature conservation programs in Andhra Pradesh, particularly in Visakhapatnam.
Notable research, documentation, conservation, and awareness campaigns of the society have involved Olive-Ridley Sea Turtles, intertidal rocky shore fauna and flora of the Visakhapatnam coast, and butterflies of the Eastern Ghats.
[3] Olive Ridley Sea Turtles are best known for their migrations and unique mass nesting occurrences called "arribada" when thousands of females converge on the same beach to lay eggs.
[9] Other reasons included artificial illumination along the coastline, sand mining, pollution by domestic sewage, chemicals, oil, plastics, and building debris, and the planting of exotic flora on the beaches.
In an attempt to stop population decline, important conservation measures have been developed, including strict enforcement of bans on near-shore mechanized fishing and operation of gill nets, shore-seine and lines during breeding and nesting seasons, the use of turtle excluder devices (TED) in trawl nets, beach patrols, cessation of beachside construction and development activities, the promotion of in-situ conservation, the establishment of more hatcheries, and the creation of awareness programs targeted at fishermen, forest officials, students, NGOs, and the general public.
[13] In addition, it has a very rich diversity of organisms, from the smallest microscopic protozoans to sponges, cnidarians, polychaetes, arthropods, Mollusca, echinoderms, rock pool fish, and numerous varieties of algae.
The society recommends conservation methods including stopping pollution from all sources along the coast, preventing the illegal collection of specimens, declaring some areas as protective zones, and raising awareness among students and people by conducting marine biodiversity workshops and exhibitions.
The families included Papilionidae (swallowtails), Pieridae (whites and yellows), Nymphalidae (brush-footed butterflies), Lycaenidae, Riodinidae (metalmarks/Punches and Judies), and Hesperiidae (skippers).