[2] In June 2012, Hofmann co-founded Vine, which was a 6-second video service with Rus Yusupov and Colin Kroll.
[5][6] During the shutdown process, Hofmann went public with his disagreement on how Vine was handled.
[7] In January 2016, Hofmann introduced Peach at the Consumer Electronics Show in Las Vegas.
[13] He has stated the project will be "personally funded"[14] and was released for iOS and Android on January 24, 2020.
He has a younger brother and met Rus Yusupov and Colin Kroll while working at Jetsetter.