Domo TV is a stop-motion animated children's television series produced by NHK and Nickelodeon's Nicktoons network.
The series is based on Domo, a Japanese mascot character who had previously appeared in many short commercials for the NHK channel.
"[2] The trade magazine ICv2 noted in 2006 that the success of anime-inspired series on Nickelodeon—particularly Avatar: The Last Airbender—likely influenced the network's decision to develop a true anime.
[15] The first channels to launch Domo TV were Nickelodeon's international networks in Europe, Latin America, Australia, and New Zealand.
[17] The New York-based company Big Tent Entertainment, which had previously collaborated with Nickelodeon on Miffy and Friends, handled marketing Domo TV outside of Asia.
After the series finished airing, Domo programs (including the television spots that the title character originated in) had been shown in over 170 regions.
[20] Rob Walker of The New York Times deemed the show "cute" and "kid-friendly," but also felt that it was created solely for Domo's "crossover into licensed merchandise.
"[22] The Star Tribune's Tom Horgen stated that the Nickelodeon deal contributed to Domo's mainstream success as a mascot.