The company oversees cable television channels, including its flagship service Nickelodeon, and its in-house animation studio.

A similar hit music-themed sitcom Big Time Rush ran from 2009 to 2013, and featured a similar partnership with Columbia Records; however, it was only involved with the show's music, and Warner Music became involved with the series' production midway through its first season rather of Warner Bros. Pictures International Television Kids' Production.

In October 2009 and September 2010, respectively, Viacom brought Teenage Mutant Ninja Turtles and Winx Club into the Nickelodeon family by purchasing both franchises.

[14] Around late 2012, Nickelodeon made a sweeping change to their network by cancelling and/or ending their teen shows (How to Rock, iCarly, Victorious, Bucket & Skinner's Epic Adventures, Supah Ninjas, Life With Boys and Big Time Rush) in favor of newer shows targeted to a younger block.

Since 2016, the network has begun to produce TV movies based on its older properties, including those of Legends of the Hidden Temple, Hey Arnold!, Rocko's Modern Life, and Invader Zim.

[22][23] Later that year, Viacom signed a multi-year content production agreement with Netflix to produce several original films and series based on Nickelodeon properties.

[24][25][26] After Viacom re-merged with CBS Corporation to form ViacomCBS at the end of 2019, it was announced that Nickelodeon content would be available for streaming on the CBS All Access streaming service[27][28][29] (later relaunched as Paramount+ on March 4, 2021), with SpongeBob SquarePants spinoff Kamp Koral and The SpongeBob Movie: Sponge on the Run debuting on the service that same day.

[32][33] Nickelodeon would also figure prominently in CBS' own coverage of Super Bowl LV later that year, with special programming and content pertaining to the game itself.

[35] Nickelodeon will air its first regular-season game in 2022, with the Denver Broncos taking on the defending Super Bowl champion Los Angeles Rams as part of the NFL's Christmas Day slate.