[8] An acoustic recording of the track was released 14 June,[9] followed by a UK radio edit of the single on 10 September, mixed by "Fascination" and "10,000 Nights" producer Jeremy Wheatley.

The group performed "I Don't Know What's Cool Anymore" and "Shadows", alongside classic hits "10,000 Nights", and "Fascination",[27] Following the album's release, on 3 November Danish radio station DR P7 Mix dedicated a whole day of programming to the band.

[28] On 17 December 2019, the group appeared on TV 2's De Største Øjeblikke 2019 (English: The Greatest Moments 2019), performing album track "Back of My Bike" and single "Shadows".

[10] In June 2020, the group were also due to play Fredagsrock, the Friday-night concert event at Copenhagen amusement park Tivoli,[33] and the London music festival Mighty Hoopla.

[38] In place of these cancelations, the group performed "the only Alphabeat gig this Summer",[39] a live-streamed concert atop the Radisson Collection Hotel, Royal Copenhagen on 26 June.

[40] Initial reception to the album was mostly positive, with celebrity culture website CelebMix calling the record "a non-stop, popular musical masterpiece packed full of intelligent, well-crafted and well-produced perfect pop hits".

[44] Music and entertainment website Essentially Pop too praised the record, naming it "a welcome breath of positivity in a worried world", whilst citing opening track "Shadows" as "high energy, fun, and effusive".

[41] Nordic music fansite Scandipop praised "Sing a Song", however, calling it "brutally honest but tongue-in-cheek", whilst commending the record as a whole for being "wall-to-wall, heart-on-its-sleeve, brilliant, unabashed pop".