The Bimbo Jones Mix of the song was played in American Eagle Stores in the United States.

[1] Alphabeat released the song in the UK in anticipation of the international edition of their debut album.

They performed the song on GMTV around the time of release and were interviewed by Fiona Phillips and Ben Shephard.

On the day of release, Alphabeat performed the song on Channel 4 teatime show Richard & Judy.

[2] The British Phonographic Industry awarded the song a Platinum certification in April 2024.