Grey worked with producers including J. R. Rotem, Alex da Kid, Jayson DeZuzio, and Mike Del Rio.

Don't Look Down was scheduled to be released in the fall of 2011, under the title Invinsible, a portmanteau of "invisible" and "invincible", an idea which was given to her by American musician Marilyn Manson.

[12] In August, Grey confirmed that she had filmed a music video for "Back from the Dead" featuring Big Sean and Travis Barker.

[14] At The New York Times, Jon Pareles gave it a positive review, and affirmed that "angst, melody and a hip-hop backbone are a promising combination.

"[2] Sarah Rodman of The Boston Globe gave a positive review, and stated "if the music gods smile favorably upon her, Grey will soon be known as a solo artist in her own right, thanks to the gifts for melody and turning a phrase displayed on this captivating debut under her current nom de pop.

[19] Gary Graff of The Oakland Press stated that this is a "somewhat messy 12-song set that seems to pit what Grey wants to be — or thinks she should — against her natural creative leanings.

"[24] But, Ted Scheinan of Slant Magazine was against this notion, when he wrote that in "complicating matters further, executive producer Eminem allows far too many cooks in the kitchen, a reflexive inclusivity that leaves the album feeling over-processed.

"[23] Scheinan of Slant Magazine feels "Don't Look Down is the sound of an artist negotiating with her own MC impulses, of a talented lyricist whose pop instincts tell her to abridge herself.

"[23] In addition, Scheinan noted "at heart, Don't Look Down is a vaguely hip-hop-inflected homage to '90s pop, not so much uninteresting as underwhelming and repetitive in its orchestration.

"[15] Will Hermes at Rolling Stone called "Final Warning" mere "tabloid fodder and "C'mon Let Me Ride" sounds "like an over-the-top hookup plea", however he wrote "you've gotta love a pop star who titles a song about unplanned pregnancy 'Shit, Man!