In October of the same year, the band requested fans via their MySpace page to record audio clips of themselves shouting the word "Yeah!"

told fans via a MySpace blog that they were to release a track called "The News at 10" for a limited time to celebrate reaching ten million plays on the social networking site.

The song "All the Same" is featured on the soundtrack to the 2010 video game Need For Speed: Hot Pursuit and was speculated to be included in the album, but does not appear in it.

[6] However, in mid-2010 the band revealed that they had been working for over a year and set up a mailing list for fans to keep track of their progress via their official website.

[7] A track called "We Are The Dead" was given away as a free download from the band's official website on 25 August 2010, along with links to the song's "remix parts.