A music video inspired by the 1951 film Alice in Wonderland and directed by Colin Tilley was released on the same day as the song.

The collaboration was first teased via the Instagram page of 300 Entertainment after they posted a picture of the two artists in the studio together, a week before the song's release.

[4][5] The track is backed instrumentally by "glitch" sounds and heavy percussion[6][7] MTV Australia's Jackson Langford compared the song's production to that of British record label PC Music.

[12] Langford of MTV Australia wrote that, with "Don't Stop", "Megan asserts her dominance over the globe once again – just in case you forgot who was in charge.".

[13] A day after the release of "Don't Stop", Megan performed the track during the season premiere of Saturday Night Live alongside Young Thug.

[14][15] "Don't Stop" debuted and peaked at number 30 on the Billboard Hot 100 chart for the week ending October 17, 2020, with 13.8 million domestic streams and 5,000 downloads.