In 1927 Francisco Javier married Doña Maria Elena “Nina” Gutierrez Salcedo, a cousin of the Cuervo family; they met while attending college in Chicago, Illinois.
In 1973, to celebrate 100 years since the founding of the La Perseverancia distillery, Sauza created a specially aged tequila that he presented in a limited edition, green ceramic bottle.
Francisco Javier extended the entertaining work his father had done by founding a series of shows called “Noches Tapatias” which frequently featured folk singer Pedro Vargas.
Francisco Javier had continued his father and grandfather’s legacy, but in 1988, for personal reasons, he decided to sell the Sauza Tequila business to Mexican brandy producer Pedro Domecq.
Today Sauza owns about 300 agave plantations and is the second largest tequila manufacturer in the world.