Donald F. Roberts

Donald F. Roberts (born March 30, 1939) is the Thomas More Storke Professor Emeritus in Communication at Stanford University.

[2] A notable study coauthored by Roberts and Ulla Foehr for the Kaiser Family Foundation found that, at the turn of the millennium, U.S. children spent the equivalent amount of time to a full-time job watching television and other media,[3][4][5] and a later follow-on study by Roberts and others coined the name "Generation M" for the youth of the day after discovering that they were packing even more media into their schedules by multitasking.

[6][7] Roberts also studied depictions of drug use and violence in media,[8][9] and took part in 1997 U.S. Senate hearings on violent music lyrics.

[10] Roberts' research provided the foundation for the content rating systems of the Recreational Software Advisory Council, of which he was a board member,[11][12] and its successor organization the Internet Content Rating Association.

[13] Roberts also served as the psychological and educational consultant for the television series He-Man.