[5] In June 1977, he moved to Tupelo, Mississippi, to establish the National Federation for Decency (NFD), the predecessor to the modern American Family Association, because after watching television one night in December 1976 he felt that no primetime television program was appropriate for his family with young children.
[6][7] With a membership of 1,400, NFD's first television advertiser boycott was during spring 1978 and against Sears for sponsoring All in the Family, Charlie's Angels, and Three's Company.
[9][10] In February 1980, Wildmon founded the Coalition for Better Television (CBTV), this time with the help of Jerry Falwell and claiming a nationwide membership of 5 million.
A federal court found that Wildmon's contract did not support his claim concerning distribution of the film and the documentary was released in 50 cities nationwide.
[17][18] On December 28, 2023, Wildmon died in Tupelo, Mississippi, at the age of 85, due to complications from Lewy body dementia.