Upon graduation, he worked at Gulf Oil for 2 years before becoming the youngest professor at Seoul National University.
[9][10] Currently he is Professor Emeritus of Strategy & International Business at Seoul National University[4] and Chairman of the Institute for Industrial Policy Studies (IPS) in Korea.
[11] IPS carries out empirical studies on worldwide industrial policies and has published annual reports on national brand valuations since 2000.
[17] He also serves as Board Director of the Korea Professional Football League,[18] Chairman of the Board of the National Nature Trust,[19] Honorary Consul General of Finland in Seoul[20] and Honorary Chairman of the Institute of K-Brand Promotion.
[22][23] Cho's model, Ser-M is considered to provide a holistic view of organizational strategy.