Donna Hoffman is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the School of Business at The George Washington University.

and Ph.D. from the L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill.

Her award–winning research focuses on online consumer behavior, Internet marketing strategy, and consumer perceptions and implications of emerging technology including the IoT and AI.

At Vanderbilt, Hoffman launched the first graduate business program in electronic commerce in the country and, together with Tom Novak created the first iteration of eLab.

This biography of an American academic administrator born in the 20th century is a stub.