It was a cooperation between telecommunications company Telenor and Den norske Bank.
Chairman was Petter Jansen, and among the board members were Gunn Wærsted, Jon Fredrik Baksaas and Ingvild Myhre.
[1][2] The goal was to create the largest market place of its kind in Norway.
However the chief executive officer Knut Oppegaard quit in March 2001 and was replaced by Ann-Kristin Hageløkken.
Jon Fredrik Baksaas is a member of the board, which is now chaired by Rune Bjerke.