In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.

[7][8] Dorset Cereals manufactures its breakfast products, muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier.

[1][9] Health campaign group Action on Sugar has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the Department of Health or any front-of-pack nutrition labelling.

[10] Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts, and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals.

[12] The company received second place in The Dieline packaging industry awards 2015 for fresh and prepared food.