Dots is a free mobile game produced by Betaworks and developed at American studio Playdots, Inc.
Dots was initially produced as a test project examining user interaction with the iOS interface.
[2] Within a week after release, it was downloaded more than 1 million times and was the top free app in eight countries.
[7] In an interview with Mashable, the creators suggested that Dots provides a test case for increasing user engagement, and that lessons learned through the app may be applied to other Betaworks properties such as Tapestry (app) or Digg.
[2] In another interview with The Wall Street Journal's AllThingsD, the creators commented that they are focused on the user experience, not monetization.