They generally post album reviews, conducted interviews, fashion and lifestyle articles, and photo galleries.

The website was started April 10, 2009 in Duncan, British Columbia and has quickly gained traction with a younger demographic in Canada, the United States, and Brazil as a credible source for alternative music news.

Double Dance had one of their promotional T-shirts featured and reviewed on Chicago indie clothing website I Am The Trend's December 2009 episode of IATT.TV.

Double Dance also asks that the readers and community submit their own comments as reviews to achieve a communal opinion on the subject.

The samplers have generally always had themes, such as 'local talent' or 'released or releasing in 2010', and have featured artists such as Jon And Roy, The Dear & Departed, and Acres Of Lions.