Douglas "Doug" Frank Auld (June 25, 1962 - October 10, 2021) was editor and publisher of Sprint Car & Midget Magazine.
His father, Jack Auld, was a retired dirt modified racer, and he attended his first racing event as a toddler.
Auld started his racing journalist career in the early '90s, writing for numerous publications, including the featured Page 2 column of Motorsports Weekly.
Doug Auld immediately founded Wheels-Up Publishing, Inc. and began publication of Sprint Car & Midget Magazine, which quickly took the position formerly held by Open Wheel, as the "bible" of short-track open-wheel racing.
From 2006 to 2007 Doug Auld served as President of the Board of Directors of the National Sprint Car Hall of Fame & Museum in Knoxville, Iowa.