A graduate of the USC School of Cinematic Arts, he started his career as a cinematographer working with David Bowie, Billy Joel, Bruce Springsteen and U2 and was director of photography on Madonna's Truth or Dare documentary.
[1] He has also directed campaigns for Levi's, Mercedes-Benz, Heineken, Virgin Mobile, Smirnoff, Toyota, Microsoft, Sony Ericsson, Peugeot, and American Express among others.
[2] His commercial for Levi's, involving a hamster, received the largest number of complaints to the Independent Television Commission at the time.
[3] He won a Grammy Award for Best Long Form Music Video for Sting's Ten Summoner's Tales[4] and also received two other Grammy nominations for work with Aerosmith[5] and NKOTB.
[6] He has won several MTV awards including Best Rock Video for Aerosmith’s "Pink".