[4] In the United States and Canada, it is marketed by Ventures Food and Beverage since 2020, as a result of a licensing agreement with Suntory.

The history of Orangina began with the encounter at the 1935 Marseille Trade Fair between Léon Beton, a French businessman living in Colonial Algeria, and a Spanish pharmacist from Valencia, Dr Agustin Trigo.

[7] Beton, owner of an orange grove in the plain of Mitidja and successful essential oil merchant, bought the beverage's formula;[7][8] and the first bottle of "Orangina, soda de naranjina" was launched in France the same year.

In 2000, after an attempt to sell to Coca-Cola was blocked on anti competitive grounds, the Orangina brand was acquired by Cadbury Schweppes along with Pernod Ricard's other soda businesses.

From 2006, private equity firms Blackstone Group and Lion Capital LLP owned the brand outside North America under the company name Orangina Schweppes.

The brand is famous for the design of its 25 cl (8 oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange or other citrus fruit.

Other flavours such as the series called "les givrés" (which can be translated as both "frosted" and "crazy") are also available in Europe, but rarely seen in North America.

[18] In 2010, a gay-friendly Orangina commercial was released in France, a few weeks after a McDonald's advertisement featuring a gay teenager was shown on French television.

[19] In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the United Kingdom, for its sexually suggestive content.

The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled How to Look Good Naked.

[21][22] Others asserted that Orangina is not targeted just at children and is also a "leading adult soft drink"[23] and that the advertisement is intended to create controversy and thus free publicity.