Douglas B. Otto (born 1951) is a business executive who co-founded Deckers Outdoor Corporation whose portfolio includes the UGG Australia brand.
The duo, with Otto handling sales and distribution while Lopker oversaw manufacturing, based the company on durable, long-lasting sandals which catered to the surf community.
"[9] The UGG brand, with Deckers, gained market traction slowly, but after an Oprah Winfrey feature on a "Favorite Things show sales and popularity increased dramatically.
[9] UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss,[9] Katy Perry, Gisele Bündchen, and Sarah Michelle Gellar all wearing the brand as well as being shown on Sex and the City.
[1] He was honored by UC Santa Barbara in 2009 with its "Distinguished Alumni" award, joining his Deckers Corporation co-founder Karl Lopker who was a 1998 honoree.