The queer-owned business, which specializes in vegan doughnuts, was established by Christopher Ballard and Sean Willis.

[3] Other flavors have included birthday cake, caramel, carrot cake,[4] chocolate with sprinkles, cookies and cream, cookie butter, everything bagel, french toast, mango con chile, s'mores, sour watermelon, strawberry milkshake, and vanilla Biscoff,[5] as well as a Pride-theme variety with rainbow sprinkles.

[13][14] Dough Joy later opened brick and mortar shop on Pike Street,[15] on Capitol Hill.

[22] In 2023, Anna Not included Dough Joy in Tasting Table's list of 25 queer-owned vegan eaters "you need to try" in the U.S.,[9] and Mark Van Streefkerk and Harry Cheadle included the business in Eater Seattle's list of doughnuts "you should know" in the Seattle metropolitan area.

[23] Allecia Vermillion included Dough Joy in Seattle Metropolitan magazine's 2024 overview of the city's best doughnuts.