It was founded by Nicholas Reville, Holmes Wilson, and Tiffiniy Cheng in August 2003.
[1][2] Downhill Battle is known for its argument that the four major recording labels have an oligopoly that is bad for both musicians and music culture.
The group supports what they call "participatory culture" where everyone is a part of creating and sharing art and music.
[3][4] Downhill Battle are also known for their projects such as Grey Tuesday, Eyes on the Screen, Banned Music, Peer-to-Peer Legal Defense Fund, and more.
[2][5][6] The Downhill Battle team also founded the Participatory Culture Foundation (PCF) and Fight for the Future, a freedom of speech and privacy advocacy organization.