The business model was developed to address the consolidation of the music publishing industry as well as the new technologies which impacted songwriters and copyright holders.
It arranges co-writing opportunities and places its songwriter's compositions in film, television, advertising, and video game productions.
Downtown writers have written hit songs for artists including Beyoncé, Bruno Mars, Carrie Underwood, Katy Perry, Keith Urban, Rihanna, and Selena Gomez, and, among others, their compositions have been used in the Hunger Games series, Girls, and Grand Theft Auto.
[12][citation needed] Downtown has formed partnerships with digital service providers including YouTube, Pandora Radio and LyricFind to directly process data and payments owed to songwriters and publishers.
It provides analysis for songwriters, managers, and lawyers, allowing writers to review and export statements, see their account balance, create reports for different periods by income over different territories, and access details of each royalty line.
[18] In May 2020, Downtown acquired two publishers: Good Soldier Songs (home of The 1975), and the South African Sheer Music.
[21] Songtrust is a global music rights management software platform that was founded by Downtown CEO Justin Kalifowitz and CSO Joe Conyers III.
The platform enables creators at all levels to recover their royalties directly from over 90 countries and from more than 20,000 unique income sources worldwide.
[25][22][4] In January 2018, Molly Neuman, former drummer for riot grrrl band Bratmobile, joined Songtrust from her previous role as the first head of music for crowdfunding website Kickstarter.
[28] Adrev is a digital content and rights monetization service on Youtube, Facebook and other online video platforms.
AdRev is a YouTube partner company that was initially designed to help creators and music rights holders monetize their work with ad placements on other channels using their content.