Doyle v Olby (Ironmongers) Ltd [1969] 2 QB 158 is an English contract law case concerning fraudulent misrepresentation.

Herbert Doyle bought a business from Olby (Ironmongers) Ltd at 12, Upper High Street, Epsom, Surrey.

In reality, half the shop's business came via their travelling sales representative, and Doyle sustained heavy losses.

In fraud, the defendant has been guilty of a deliberate wrong by inducing the plaintiff to act to his detriment.

The defendant is bound to make reparation for all the actual damages directly flowing from the fraudulent inducement.