Dr. Williams' Pink Pills for Pale People

It was claimed to cure chorea, referenced frequently in newspaper headlines as "St. Vitus' Dance"; as well as "locomotor ataxia, partial paralyxia, seistica, neuralgia rheumatism, nervous headache, the after-effects of la grippe, palpitation of the heart, pale and sallow complexions, [and] all forms of weakness in male or female.

Church of Grand Junction in Iowa, endorsed the product in many 1900s advertisements, claiming that it energized him and cured his chronic headaches.

[citation needed] Eventually, the product came to be advertised around the world in 82 countries, including its native Canada, the United States, and Europe.

[4] In the late 19th century, the pills were marketed in the UK by the American businessman John Morgan Richards.

[5] The Pink Pills were widely used across the British Empire and, as the historian of Southeast Asia Mary Kilcline Cody puts it, "If the invulnerability magic of the sola topi, the spine pad and the cholera belt failed, Europeans could always rely on the Pink Pills to alleviate the pressures of bearing the white man's burden.