Sometimes billed as Dragoljub S. Ljubičić Mićko, he studied law at the University of Belgrade but left in his third year without graduating, being simultaneously involved with music and radio advertising.

He played the role of Josip Broz Tito, who returns from the dead to a Serbia that is ruled by Slobodan Milošević, and talks (improvises) with random people on the streets of Belgrade about their current grievances.

Among them are "Priđi bliže" ("Come closer") and "Selo gori a baba se češlja" ("Grandma doesn't bother that the village is on flame"), both from 2010.

[6] He will be part of the cast of a new television series Kljun, set to air in the fall of 2021 on Nova S.[7] On May 27, 2011, Ljubičić had a premiere of his one-man-show, the cabaret-monodrama ONE Stvari ("THOSE Things"), based on a play by Bernhard Ludwig, Austrian sexual therapist.

[8] On September 30, 2016, he premiered Danas nam je divno ("Today Is The Lowlife Day"), another theatre play written in collaboration with Voja Žanetić.