[1] However, in 1979, a retail outlet was opened at 200 Queen Street West, tapping into the new direct market aimed at comic collectors.
In 1979, owner John Biernat was interviewed by local CBC Television station CBLT for a news segment on "the comics craze" (airdate 23 June 1979).
This change was reflected in the new (albeit rarely used) name for the store, "Dragon Lady Comics and Paper Nostalgia".
Shifts in the comics market and the lingering effects of the 2008 recession negatively affected the store's profitability, and a rent increase forced its closure early in 2012.
[3] The store itself was split in two, the new comics and graphic novel business was relocated a few doors east under a new business name and new owner Kevin Boyd - The Comic Book Lounge and Gallery, located at 587A College Street, while the back issues and paper nostalgia went with Biernat back to his home in Kitchener, ON.